Facts

CLIENT  Xbox and Gaming, Microsoft Deutschland GmbH
SPAN  February 2017
TARGET GROUP  B2C
TEAM  Consumer Electronics

Skills

Content Marketing
Digital Production
Digital Strategy
Public Relations
Social Media Management

Contact

Sven Labenz
Sven Labenz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11
s.labenz@faktor3.de


Case Studies

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Space1
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Xbox: Reaching for the Stars

Do you play your games on your PC or console? This sort of question usually prompts gamers to start religious wars – Xbox gamers though, have ended such trench fighting long ago: with the exclusive Play Anywhere feature it’s theirs to play on Xbox One and Windows 10 PC.

Play Anywhere – the feature of boundlessness. It took just one single picture to draw the world’s attention: by firing the Xbox One S into the front yard of the universe and taking pictures from the stratosphere, FAKTOR 3 created quite a stir around the globe. Playing Xbox in outer space – what better picture to represent the Play Anywhere message?

FAKTOR 3’s extensive content mix made the social networks squeal with delight: around 900,000 people witnessed the 80-minute Facebook livestream that demonstrates how the Xbox One S made its way into the stratosphere, finally reaching its highest point after almost 34 kilometers. Video snippets for Facebook and Twitter and a documentation on YouTube ensure constant attention.

FAKTOR 3 reached a total of around 3 million people on social media – also because the Space Xbox literally moved up to the top circle – for instance, Aaron Greenberg, Head of Xbox und Games Marketing, highlighted the campaign in a tweet. Two infographics including a feature story rounded off the spectacular PR coup with concise comparisons, emphasizing the launch of the space blockbuster Halo Wars 2.