It is increasingly difficult for marketing decision-makers to keep track of the key issues in digital marketing. As one of the world's leading providers of marketing cloud solutions, Adobe is addressing exactly to this target group to strengthen it with compact knowledge formats on decision-making level.
Following the motto "Knowledge to go", FAKTOR 3 developed the right tool for Adobe: the free Digital Marketing Academy 2016. In 5 days 5 experts presented their subjects in visually appealing formats, these were also marketed as "snackable content". This way, Adobe was able to provide marketing decision-makers directly with current knowledge about essential digital marketing topics and to position itself as a thinker and contact for issues of digital transformation.