Facts

CLIENT  Adobe Experience Cloud, Adobe Systems GmbH
SPAN  Summer 2016
TARGET GROUP  B2B
TEAM  Online Business

Skills

Consulting
Content Marketing
Corporate Communications
Public Relations
Social Media Management

Contact

André Hoffmann
André Hoffmann

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-53
Fax: +49(0)40. 67 94 46-11
a.hoffmann@faktor3.de


Case Studies

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Adobe Experience Cloud
Adobe Experience Cloud
Adobe Experience Cloud
Adobe Experience Cloud
Adobe Experience Cloud

Digital Marketing Academy 2016

It is increasingly difficult for marketing decision-makers to keep track of the key issues in digital marketing. As one of the world's leading providers of marketing cloud solutions, Adobe is addressing exactly to this target group to strengthen it with compact knowledge formats on decision-making level.

Following the motto "Knowledge to go", FAKTOR 3 developed the right tool for Adobe: the free Digital Marketing Academy 2016. In 5 days 5 experts presented their subjects in visually appealing formats, these were also marketed as "snackable content". This way, Adobe was able to provide marketing decision-makers directly with current knowledge about essential digital marketing topics and to position itself as a thinker and contact for issues of digital transformation.