Inclusion (also) arises from innovation. The #neueNähe-Kampagne run by Aktion Mensch and Microsoft has united people with and without disabilities since 2016, and encourages developers to tinker with future solutions for greater digital participation and accessibility. Two hackathons have already been conducted in Berlin and Erlangen with more than 100 programmers working to encode a future beyond barriers. In the context of this CSR and technology campaign, Faktor 3 supports Microsoft in project development, strategic positioning and actively playing out on social media and PR channels. Diverse storytelling scenarios with imagery, text and video are focused on people who are bringing solutions and problems together and collaboratively take responsibility.