Welcome on board: MSC Cruises
Since February 2017 Faktor 3 is responsible for the DACH communication of MSC Cruises. The Swiss based family-owned company is the world's largest privately-owned cruise company. Under its ambitious industry-unprecedented €10.5 billion investment plan, the fleet is set to expand to 25 mega-cruise ships by 2026.
Faktor 3 is responsible for both B2B and B2C communication for MSC Kreuzfahrten GmbH. As the official press office we are in daily contact with the trade and lifestyle press, process enquiries, prepare press releases and tell exciting travel stories. In addition, the focus is on the on board experience: invitations to major international events such as ship christenings, traditional ceremonies and shipyard visits are on the agenda, as well as day visits to the ships, so media representatives and Influencer can scent cruise air.