CLIENT  Special Olympics Kiel 2018, Special Olympics
SPAN  April 2018
TEAM  Associations & Organizations


Digital Production
Social Media Management


Sven Labenz
Sven Labenz

Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11

Case Studies

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Special Olympics 2018 Case 1
Special Olympics 2018 Case 2
Special Olympics 2018 Case 3

The Special Olympics 2018 in Kiel

For people with mental disabilities, inclusion is a term that plays an important role not only in their job but also in their spare time. For many, sport is the perfect balance in everyday life. Where sport is important for people with mental or multiple disabilities, the Special Olympics are in first place. As the German organisation of the largest, worldwide officially recognized sports movement, the Special Olympics Germany bring all kinds of sports closer to mentally handicapped people – whether football, athletics or even sailing. The highlight of the year are the National Summer and Winter Games, which for the athletes are an expression of their own performance and enjoyment of sport. For the Social Channels of the Special Olympics Germany Faktor 3 produces different video formats as part of the Special Olympics 2018 in Kiel, under the motto "Strong together", which draw attention to the current National Games and the organisation.