Facts

CLIENT  Microsoft, Microsoft
SPAN  Feburary/March 2018
TARGET GROUP  B2B, B2C
TEAM  Consumer Electronics

Skills

Public Relations

Contact

André Gensch
André Gensch

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-6110
Fax: +49(0)40. 67 94 46-11
a.gensch@faktor3.de


Case Studies

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Microsoft HoloLens 2018 Case 1
Microsoft HoloLens 2018 Case 2
Microsoft HoloLens 2018 Case 3

Microsoft HoloLens at Social Media Week 2018: When the physical and virtual worlds merge

The Social Media Week in Hamburg is one of the most important conferences for digital topics and social media trends in Germany. Just the right environment for one of the most innovative topics of our time: Mixed Reality. Microsoft was represented as a partner this year and invited visitors to experience Mixed Reality and Microsoft HoloLens - the world's first wireless holographic computer - live in demo sessions. The interest was huge: All slots were already fully booked before the conference began, and more than 50 visitors explored the world of Windows Mixed Reality. After the demo, the Deutsche Presse Agentur praised Microsoft HoloLens as one of the highlights of the Social Media Week in its coverage.