Facts

CLIENT  Xbox FM7, Microsoft Deutschland GmbH
SPAN  November 2017
TARGET GROUP  B2C
TEAM  Consumer Electronics

Skills

Consulting
Live Communication
Social Media Management

Contact

Sven Labenz
Sven Labenz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11
s.labenz@faktor3.de


Case Studies

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Xbox FM 7 Windtunnel Case 1
Xbox FM 7 Windtunnel Case 2
Xbox FM 7 Windtunnel Case 3
Xbox FM 7 Windtunnel Case 4
Xbox FM 7 Windtunnel Case 5

INTERACTIVE STORYTELLING WITH FORZA 7 UND XBOX

Weatherproof? Hardly any racing game has such a loyal and large fan base as the "Forza" series. The racing simulation "Forza Motorsport 7" focuses on almost realistic weather effects, individually adapted to different race tracks. Microsoft combines virtual and real racing conditions for the worldwide product launch of "Forza Motorsport 7": In a high-tech wind tunnel, 13 gaming and automotive influencers from all over Europe experience gales of up to 30 km/h, minus degrees and burning desert heat. The ideal track in the Bernese Alps is much more difficult to drive when real icy winds shiver the drivers - this makes product features physically tangible. The top-class audiovisual implementation of the live stream via Twitch, YouTube and mixer in the style of a TV motor sports broadcast impresses with numerous highlights such as live commentator, live graphics, expert integration, mixed zone, paddock and pit stop. The live show directly from the high-tech aerodynamic wind tunnel generates a combined range of over 4.5 million via multi-channel communication. Thus, the over 3-hour live stream was the most successful gaming live stream of 2017.