Facts

CLIENT  Jack Daniel's & Woodford Reserve, Brown-Forman
SPAN  December 2017
TARGET GROUP  B2C
TEAM  Food / Retail

Skills

Public Relations
Design
Public Relations

Contact

Theresa von Hurter
Theresa von Hurter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49 (040) - 67 94 46 -191
Fax: +49(0)40. 67 94 46-11
food@faktor3.de


Case Studies

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Jack Daniel's & Woodford Reserve
Jack Daniel's & Woodford Reserve
Jack Daniel's & Woodford Reserve

Exclusive designer cooperation: American Whiskey meets high-quality craftsmanship

"Dress to impress! Since there were no gift boxes for the three Super Premium Whiskeys JACK DANIEL'S Single Barrel, JACK DANIEL'S Gentleman Jack and Woodford Reserve, FAKTOR 3 has crafted gift bags made from the finest leather as part of an exclusive designer collaboration. These were made in a small, limited edition. Their unique whiskey-based designs captured the characteristics of the three whiskeys, making them both visually and tasting. Through media and influencer cooperations, the exclusive bags were marketed as a special gift for connoisseurs in an eye-catching way."