CLIENT  Jack Daniel's & Woodford Reserve, Brown-Forman
SPAN  December 2018
TEAM  Food / Retail


Public Relations


Theresa von Hurter
Theresa von Hurter

Kattunbleiche 35
D-22041 Hamburg
Fon: +49 (040) - 67 94 46 -191
Fax: +49(0)40. 67 94 46-11

Case Studies

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Home of Taste - The Perfect Home for Three Whiskeys

This house bar makes the hearts of all whiskey fans beat faster! Designed by designer and YouTuberin Laura Kampf, a handmade bar for the three Super Premium Whiskeys JACK DANIELĀ“S Single Barrel, JACK DANIELĀ“S Gentleman Jack and Woodford Reserve - an ultimate "Home of Taste" - was created in a stable flightcase. A lifestyle piece and the absolute must-have for every living room. The designer documented the entire manufacturing process in a YouTube video and 5 Instagram Posts. In the design she developed, eight bars were produced in a very limited form, which were raffled off as a special gift for connoisseurs as part of six wide-ranging media cooperations (including Playboy, GQ, Business Punk). Through cross-media communication, FAKTOR 3 achieved visibility for brand and products over a period of four months and achieved a total reach of just under 20 million