Facts

CLIENT  Microsoft #AnythingButOrdinary , Surface, Microsoft Deutschland GmbH
SPAN  February 2019
TARGET GROUP  B2C
TEAM  Industry / Technology

Skills

Consulting
Live Communication
Public Relations
Social Media Management

Contact

Sven Labenz
Sven Labenz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11
s.labenz@faktor3.de


Case Studies

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Microsoft Surface Case 1
Microsoft Surface Case 2

#AnythingButOrdinary - With Microsoft Surface to the most extraordinary places

What about a frosty night in an igloo, watching the night sky from a Mongolian yurt or enjoying the sunrise over the treetops? Faktor 3 and Faktor 3 Live helped ten influencers to escape from their everyday lives and out of their comfort zone and sent them on an exciting road trip to extraordinary places in Germany and Austria.

Their “travel buddy”: Microsoft Surface Pro 6, which accompanied the influencers on their journey as an ultramobile and flexible device and which helped them to pursue their work creatively and productively on the road.

The results of the campaign were published via the influencers` Instagram channels and Microsoft´s owned channels, as well as extended on the PR side via raffles in online lifestyle media.