CATRICE Live Shopping Event
A creative set, four high-reach Instagram live streams, five successful influencers, plenty of interaction, and over 2.3 million enthusiastic viewers during the campaign period. For the launch of its new online shop in October 2018, Faktor 3 and beauty brand CATRICE devised an exciting live shopping experience. This saw five influencers from the lifestyle, sport, acting, gaming and TV presenting areas delve into the life-like shop and its diverse beauty universe, and indulge in a shopping experience like no other. The various communities were able to follow the "shoperience" via the respective Instagram channels’ livestreams, and to use the comment feeds to help shape the event.
The REE location became a Real-Life Online-Shop and was divided into the categories "Lips", "Eyes", "Complexion", "Nails" and "Online Exclusives". The participants were able to move through the individual categories and test the products.