Facts

CLIENT  Samsung QLED 8K Smart TV, Samsung
SPAN  July 2020
TARGET GROUP  B2C
TEAM  Consumer Electronics

Skills

Live Communication
Public Relations

Contact

Sven Labenz
Sven Labenz

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-72
Fax: +49(0)40. 67 94 46-11
s.labenz@faktor3.de


Case Studies

Next this group
all cases
filtered cases
- back to home -
Samsung QLED 8K Smart TV

Samsung QLED: FC Bayern Fanwall

In times of Corona, the national leagues and international competitions take place in front of (almost) empty stands. With a campaign that is unique in Germany, Faktor 3 has implemented an innovative project for digital fan support for our customer Samsung Electronics. On July 31st, a 264 sqm LED wall was installed as part of a friendly match of FC Bayern Munich. Fans were streamed in real time via their device (laptop, smartphone) directly onto this wall at the sidelines and could cheer for their team - powered by Samsung QLED.

Besides the possibility to see themselves on TV on the LED wall, an individual web show was designed and implemented for the selected fans in the stream. Bayern legends Giovane Elber and Stefan Lehmann led through the game and animated the fans to support the team. The TV broadcast also often focused on the digital fans. An advanced control system also prevented misuse and guaranteed an entirely successful fan experience.

The idea, detailed concept, storyline livestream and video wall concept, communication and the entire coordination was realized by Faktor 3 AG. The on-site activation was coordinated by Faktor 3 Live GmbH and implemented with the help of the external service provider satis&fy.