Facts

CLIENT  Biotüte, Victorgroup
SPAN  2011 - today
TARGET GROUP  B2B and B2C
TEAM  Free Time

Skills

Public Relations
Public Relations

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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Biotüte
Biotüte
Biotüte

PR for the Bio Bag

PR between product and crisis communication and mass market and special interest media:

Victorgroup is a leading company in the production of compostable packaging film in the retail business. In 2008, the company launched a real alternative to the traditional plastic bag with its "Biotüte" ("Organic Bag"). FAKTOR 3 was given the task of presenting this exciting product to the public. However, not everyone was impressed by the innovation. In 2012 a conflict erupted with the environmental organisation Deutsche Umwelthilfe, in which FAKTOR 3 supported Victorgroup in all issues related to crisis public relations and continues to do so today.