Facts

CLIENT  Web Welt Modenschau, OTTO
SPAN  2012
TARGET GROUP  B2C
TEAM  Trade / Multichannel

Skills

Public Relations
Digital Strategy
Public Relations
Social Media Management

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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Web Welt Modenschau
Web Welt Modenschau

Spotlight on OTTO's virtual fashion show

In 2009, Two for Fashion, OTTO's own fashion blog, had its first birthday. To celebrate, a virtual fashion show was initiated: fashion illustrator Tina Berning designed the virtual doll ANNA which was sent to international fashion bloggers and renowned women's interest and lifestyle magazines. The idea was for them to dress the doll in their favourite styles. Every ANNA was uploaded on Two for Fashion and presented in a virtual fashion show.

FAKTOR 3 supported the PR campaign in all aspects of the web-world fashion show and handled writing copy and dealt directly with fashion, lifestyle and trade media.