Facts

CLIENT  Saisonstart, OTTO
SPAN  2013
TARGET GROUP  B2C
TEAM  Trade / Multichannel

Skills

Public Relations

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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Saisonstart
Saisonstart

OTTO's start of the season with global stars

In 2013, OTTO launched its fashion offensive with two superstars as testimonials: it-girl Olivia Palermo and top model Johannes Huebl. In front of a magnificent backdrop - a reproduction of a New York Farmers' Market - predecessor Palina Rojinski passed the baton on to the couple.

FAKTOR 3 supported the event with public relations, guest relations and on-site presence. The latter included accrediting and supporting press representatives as well as supervising the interviews with the celebrities.