Facts

CLIENT  New Entertainment, Microsoft Deutschland GmbH
SPAN  2011 - today
TARGET GROUP  B2B and B2C
TEAM  ICT

Skills

Public Relations
Digital Production
Digital Strategy
Live Communication
Social Media Management

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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New Entertainment
New Entertainment
New Entertainment

How we will be entertained tomorrow

With Xbox and the Windows ecosystem, Microsoft plays an important role and is an innovation driver in the entertainment industry. As part of positioning the Microsoft board, FAKTOR 3 developed the topic agenda "New entertainment" for Oliver Kaltner, member of the Microsoft Board and General Manager Consumer Channels Group.

In several fireside chats with journalists and at numerous keynote speeches, in interviews and by-lined articles, Oliver Kaltner discussed the importance of entertainment platforms such as the Xbox and thus fueled a new debate on the future of television.