CITROËN Deutschland GmbH
We were really able to pursue in our integrated communications approach with CITROËN. What's more, we were able to do so for a brand that is committed to creativity just like we are.
It all started with dialogue and online marketing for chimney sweep companies, with our "Men in Black" campaign. This was followed by our "Mission Million" retailer incentive programme, aimed at making sales even more fun and included sending our event managers off to an oriental trip to Morocco. And last but not least a traditional lifestyle PR campaign for the new range of sporty French compact cars, the CITROËN DS3 and CITROËN C3.