Accompanying the SPIEGEL move
The SPIEGEL Publishing House, whose publication SPIEGEL is an internationally renowned magazine, chose to take a new path in 2011. After spending 43 years in one location, the media company decided to move all its brands down the street to one of the most modern offices for publishing in Europe.
Initially, FAKTOR 3 took charge of the internal communication, by creating "countdown" calendars, guides with facts about the move, and an interactive floor plan. As a second step, a press conference was organized, as well as the opening ceremony with over 2,000 guests from politicx, business and the media. Moreover, FAKTOR 3 handled the communication and media relations, which resulted in 230 articles on TV, in print and online."