Facts

CLIENT  Pizza frei Haus, pizza.de
SPAN  2009 - 2010
TARGET GROUP  B2C
TEAM  Online Business

Skills

Public Relations
Digital Production
Live Communication
Social Media Management

Contact

André Hoffmann
André Hoffmann

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-53
Fax: +49(0)40. 67 94 46-11
a.hoffmann@faktor3.de


Case Studies

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Pizza frei Haus
Pizza frei Haus
Pizza frei Haus
Pizza frei Haus

365 days of free home delivered pizza

Pizza for free for a whole year - with this motto FAKTOR 3 initiated a social media campaign for pizza.de. In order to increase pizza.de's brand awareness among students, ten year-long flat rates were raffled on the German studiVZ social media platform for students. By becoming friends with the brand, users automatically entered the raffle.

The special raffle was accompanied by images and posts on the brand's profile. Within a short time, over 50,000 users befriended pizza.de. The successful campaign did not only led to increased brand awareness, but also resulted in a raise in orders.