365 days of free home delivered pizza
Pizza for free for a whole year - with this motto FAKTOR 3 initiated a social media campaign for pizza.de. In order to increase pizza.de's brand awareness among students, ten year-long flat rates were raffled on the German studiVZ social media platform for students. By becoming friends with the brand, users automatically entered the raffle.
The special raffle was accompanied by images and posts on the brand's profile. Within a short time, over 50,000 users befriended pizza.de. The successful campaign did not only led to increased brand awareness, but also resulted in a raise in orders.