Facts

CLIENT  Mails to space, Yahoo!
SPAN  May - September 2005
TARGET GROUP  B2C
TEAM  Online Business

Skills

Public Relations
Digital Production
Digital Strategy

Contact

André Hoffmann
André Hoffmann

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-53
Fax: +49(0)40. 67 94 46-11
a.hoffmann@faktor3.de


Case Studies

Next this group
all cases
filtered cases
- back to home -
Mails to space
Mails to space

Picture messages sent into space via mail

In 2005 Yahoo! started its service Yahoo! FotoMail worldwide. The question was: how to create enthusiasm for something as common as email? FAKTOR 3 provided the winning answer by offering users from all over Europe the chance to send personalized photo-mails into space.

The campaigne, titled "Mails to Space" was effectively staged and realized with the help of renowned partners. Over 3,000 emails were sent via one of the biggest parabolic antennas in the world, the DLR antenna in Weilheim, Germany to the solar system "61 Cygni B"."