Facts

CLIENT  Aussie Van, Tourism Australia
SPAN  Since 2009
TARGET GROUP  B2C
TEAM  Travel & Tourism

Skills

Public Relations
Social Media Management

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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Aussie Van
Aussie Van
Aussie Van

Australian fever at ten German universities

In 2009 the Aussi Van from Tourism Australia spread the word to students in ten German cities about the possibility of a Working Holiday Maker Visa and at the same time giving the events a real Australian feeling. Apart from the roadshow, FAKTOR 3 cooperated with UNICUM to developed several measures including media relations, social media activities, guerilla marketing and promotional events. The project was accompanied and extended by the launch of the Facebook fan page Facebook-Fanpage At the end of the campaign the van was the main prize in a raffle won by a student.