Facts

CLIENT  OPODIEN, Opodo
SPAN  2012
TARGET GROUP  B2C
TEAM  Travel & Tourism

Skills

Public Relations
Design
Digital Production
Social Media Management

Contact

Franziska Labenz
Franziska Labenz

Faktor 3 AG
Kattunbleiche 35
D-22041
Fon: +49(0)40. 67 94 46-64
Fax: +49(0)40. 67 94 46-11
f.labenz@faktor3.de


Case Studies

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OPODIEN
OPODIEN
OPODIEN

"Opodien: creating a nation"

For the online travel agency Opodo, FAKTOR 3 developed an integrated campaign including media relations, online activities, events and advertisements and created a virtual holiday destination "Opodien". The project started with a kick-off event in summer 2007 and the official inauguration of its president Barbara Schöneberger a well-known German TV celebrity and comedian. Shortly afterwards this was followed by a visit to the All Nation Festival in Berlin. Other activities included the election of the minister of culture with help of a song contest "The Sound of Opodian", a photographic contest was held and various banner ad campaigns were inserted.

In 2008 the campaign won a PR Report Award."