Europcar International, social media strategy
Europcar is the leading European rental car company and a global provider of individual mobility services. It has over 190,000 vehicles at more than 5,300 rental stations in over 140 countries. As a premium provider, Europcar wants to ensure a consistent image and the firm establishment of its Moving your way" claim in the social media world. F3 not only supports the Europcar Group in the German market, but is also lead agency for strategy development and implementation, from content strategy to its Facebook app."