Your passion is our innovation!
Your passion is our innovation! Sharp launched a European fan research project while it was sponsoring the UEFA Euro 2012. The fan insights that were collected before, during and after Euro 2012 provided communication opportunities that we took advantage of in the digital world.
This herculean project involved a central Facebook team with more than 20 national editors extending from Ukraine to Portugal providing 4 months' worth of Euro 2012-related stories and information to the football fan community.