Facts

CLIENT  Sharp Fanlabs, Sharp Electronics
SPAN  May - July 2012
TARGET GROUP  B2C
TEAM  Online Business

Skills

Social Media Management
Digital Production
Digital Strategy
Social Media Management

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

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Sharp Fanlabs
Sharp Fanlabs
Sharp Fanlabs

Your passion is our innovation!

Your passion is our innovation! Sharp launched a European fan research project while it was sponsoring the UEFA Euro 2012. The fan insights that were collected before, during and after Euro 2012 provided communication opportunities that we took advantage of in the digital world.

This herculean project involved a central Facebook team with more than 20 national editors extending from Ukraine to Portugal providing 4 months' worth of Euro 2012-related stories and information to the football fan community.