Facts

CLIENT  Content - Strategie, comdirect
SPAN  Since November 2012
TARGET GROUP  B2C
TEAM  Online Business

Skills

Social Media Management
Digital Production
Digital Strategy

Contact

Sabine Richter

FAKTOR 3 AG
Kattunbleiche 35
D-22041 Hamburg
Fon: +49(0)40. 67 94 46-0
Fax: +49(0)40. 67 94 46-11
info@faktor3.de

Case Studies

Next this group
all cases
filtered cases
- back to home -
Content - Strategie
Content - Strategie
Content - Strategie

Facebook content strategy development and implementation

comdirect is one of the leading direct banks in Germany with well over one million customers and a very straightforward claim: "Best bank in Germany - satisfaction guaranteed". FAKTOR 3 teamed up with the bank's customer services team, HR team and various other departments to bring the claim to life in the social media, particularly Facebook. From content strategy, through apps to service training, we support comdirect in using transparency and dialogue in social media to set industry standards for customers and employees.